Business to Business
B2B marketing requires an understanding of the customer's needs regarding price and profit potential. B2B marketing is very specialized and requires a vast knowledge of the target market and the future of the specific industry. Manufacturers require specific outreach solutions to impact their audience that differ from the basic consumer marketing principles. Consumers will often choose products based on price and other emotional triggers, while B2B buyers will make their decisions based on whether or not a product provides a cost effective solution to their company's needs. GuRuStu works with industry leaders to discover and understand their individual needs.