Mobile-friendly is now a key factor in Google’s SEO algorithm

Web Development / 04.24.15 / Kari Gassmann

Is your website mobile-friendly? If not, you now have a new worry, SEO organic ranking. On April 21, Google began incorporating a site’s mobile-friendliness into its SEO ranking algorithm. What does this mean? In short, Google’s search engine rankings will now be lower for web pages that are not mobile friendly.

For now, this change affects only search rankings on mobile and tablet devices, in all languages globally, and applies to individual pages, not entire websites. In the future, Google says this change will also affect desktop search results. Keep in mind, in today’s busy world, with people constantly on the go, more searches are made on mobile and tablet devices than on desktops. Therefore, it is now more important than ever that your website be mobile-friendly.

In a recent blog post, Google makes it clear that this change will “have a significant impact in their search results.” The end result, Google says, is to make it easier for users “to get relevant, high quality search results that are optimized for their devices.” Thus, design your site to help make it easier for your customer to complete their most common tasks: from task conception, to visiting your site, to task completion.

For sites looking to make the update after the April 21 deadline, Google has a tool to check if your website is mobile friendly and has guide for making websites a better experience and more SEO friendly. Mobile Friendly Getting Started Guide.