A successful logo is an embodiment of your company’s values and its people. Your logo should be viewed as the face of your company. It should be assumed that your logo and brand will introduce itself to the potential client or customer long before you do. What kind of first impression do you want to make? How would you want someone to feel when they see your logo? Would the face of your company be intense and enthusiastic or distinguished and comforting? GuRuStu will help you answer all of these questions through our discovery process. We will begin asking you business specific questions to establish the core of your company’s mission, values and purpose.
Once all of the information has been gathered that is specific to your business, the next step is to learn about your industry as a whole. The most important factors to consider when it comes to your logo and brand are your key demographics and your competition. The more we know about your audience, the more capable we become to develop a logo that will resinate. Researching the competition is crucial during logo development in order to set your logo apart from all of the others as well as find out what the competition is doing, where their logos are successful and where their logos fall short.
The next area of consideration is where the logo will be applied. Will it mainly be displayed on business cards or will it be on buildings and billboards? Will your business primarily exist online? Will your logo be displayed on a product that has a narrow surface area? All of these things can affect sizing, color palette, and layout during logo development.
At GuRuStu, we believe in allowing the client to have a voice during the creative process of logo development. After all, no one knows more about your business than you do. From conceptual sketching to digital refinement, we truly value the ideas and opinions that come from the company that a logo will be representing.
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