During Perfect Smile's rebranding process, GuRuStu implemented the new look into business cards, print collateral and a new website.
The new Perfect Smile website improved accessibility and worked well with the matching social media message.
GuRuStu utilized the Perfect Smile brand strategy to design more marketing collateral.
The Sweet Smile Giveaway acted as a social media contest which allowed participants to enter for a chance to win a full smile makeover.
GuRuStu designed a mobile-friendly microsite that allowed users to enter the contest from their desktop or phone. This had a big impact on Perfect Smile's brand awareness and boosted their fan interaction.