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Branding, Insights, Multimedia / 02.06.17
Marketing at its best is a matter of informing. It is the act of making those who will benefit from a service or product aware of that service or product. It is the utilization of abstract or intangible strengths to meet concrete and tangible needs. Like any other helpful entity, the extent to which it is helpful is sadly the depth of harm to which its abuse will sojourn.

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Insights / 12.19.16
Data mining, at one time, was deemed as an invasion of privacy. These days it's an acceptable method to making your web experience tailored to fit your desires. Spotify is not directly selling services to their consumers by data mining but creating content from the data to grab the attention of their target audience.

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Multimedia / 11.07.16
Video Production is a lot more than just aiming a camera and pressing record. The art of storytelling through moving images is very different from traditional verbal storytelling, and this is perhaps where the misunderstanding finds its origin.

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