Marketing at its best is a matter of informing. It is the act of making those who will benefit from a service or product aware of that service or product. It is the utilization of abstract or intangible strengths to meet concrete and tangible needs. Like any other helpful entity, the extent to which it is helpful is sadly the depth of harm to which its abuse will sojourn.
Video Production is a lot more than just aiming a camera and pressing record. The art of storytelling through moving images is very different from traditional verbal storytelling, and this is perhaps where the misunderstanding finds its origin.
Time-lapse photography can add a lot to your production quality on it’s own or paired with other elements, and there is no doubt that time-lapse photography can be absolutely beautiful. The best way to capture a time-lapse is to understand what settings you need to accomplish your goal. The settings will be different for a time-lapse of New York traffic rather than a time-lapse of the stars.
It’s not a mystery that some people are just not good in front of the camera. It’s not their fault, it’s honestly just intimidating to be on camera sometimes. They’re so nervous about messing up that they end up making their thoughts come out as a jumbled mess. If you’ve ever had a nervous interviewee, you know the pain of having to edit out stumbles, stutters, and run-on sentences.
When shooting video, it’s important to utilize plugins and equipment to get the best results. However, sometimes it can be difficult to achieve good results. One of the trickiest situations can be shooting video in low light conditions (nighttime or dimly lit rooms), especially when you don’t have the right equipment.