Marketing at its best is a matter of informing. It is the act of making those who will benefit from a service or product aware of that service or product. It is the utilization of abstract or intangible strengths to meet concrete and tangible needs. Like any other helpful entity, the extent to which it is helpful is sadly the depth of harm to which its abuse will sojourn.
Data mining, at one time, was deemed as an invasion of privacy. These days it’s an acceptable method to making your web experience tailored to fit your desires. Spotify is not directly selling services to their consumers by data mining but creating content from the data to grab the attention of their target audience.
Video Production is a lot more than just aiming a camera and pressing record. The art of storytelling through moving images is very different from traditional verbal storytelling, and this is perhaps where the misunderstanding finds its origin.
This message merits stating because “the medium is the message” ideology, while particularly useful to those who sell the mediums, is ultimately leading humanity to a culture that has totally cut itself of from all those messages that don’t pertain to the mediums either directly or indirectly.
IKEA could very well have become a furniture company who catered to that select percentage of people in the world who redo the furniture in their homes every couple years by walking into the place with the most attention-getting reputation and order all new everything. IKEA is a brand with integrity, and that’s ultimately what Branding comes down to.
In case you’re not familiar, Zane Lowe is one of the foremost authorities when it comes to music. The dawn of Apple Music introduced a Zane-produced radio show called Beats One. Almost every day of the week, Zane plays the newest and best in music from all around the world in one place.
To be taken seriously by Millennials, pay attention to your logos. The uproar over a popular brand changing logos says a lot about the way things have changed in the business world. It used to be that businesses had to work really hard to be deemed relevant and newsworthy by millennials.
By telling the story of their nation’s most decorated soccer star, Zlatan Ibrahimović, Volvo said a lot about themselves. Instead of hearing the same old jargon about how this car will cure that God-shaped hole in your soul, they demonstrated the similarities between Zlatan’s difficult but successful journey and their own. By displaying only subtle glances at the Volvo V60, the rest of the 3 minute-long spot connects the audience not with a sense of materialism, but one of conquering impossible odds to accomplish worthwhile tasks.
Many places run a blog only because it boosts their SEO (the ranking they have when someone uses Google’s search engine). Google has built an evolving algorithm that requires websites to keep their sites genuine and fresh. Google’s increasing standards are aimed at what we all want, a better internet.
A recent study done by the American Marketing Association (AMA) shows that while annoying ads may make a company small amounts initially, the long run spreadsheets don’t show the process of annoying your internet users with pitiful ads to be a very rewarding idea. The result, as George Nimeh puts it, has been to see an annual 41% increase in the use of ad blocker software.