Out With The Annoying, In With The Advertising
Branding / 02.09.16 / Arvin Sepehr

A recent study done by the American Marketing Association (AMA) shows that while annoying ads may make a company small amounts initially, the long run spreadsheets don’t show the process of annoying your internet users with pitiful ads to be a very rewarding idea. The result, as George Nimeh puts it, has been to see an annual 41% increase in the use of ad blocker software.

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