IKEA Says Yes. Clearly Swedish Brands Get It.
Branding, Community / 09.12.16 / Arvin Sepehr

IKEA could very well have become a furniture company who catered to that select percentage of people in the world who redo the furniture in their homes every couple years by walking into the place with the most attention-getting reputation and order all new everything. IKEA is a brand with integrity, and that’s ultimately what Branding comes down to.

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