Volvo Gets It.
Branding / 08.12.16 / Arvin Sepehr

By telling the story of their nation’s most decorated soccer star, Zlatan Ibrahimović, Volvo said a lot about themselves. Instead of hearing the same old jargon about how this car will cure that God-shaped hole in your soul, they demonstrated the similarities between Zlatan’s difficult but successful journey and their own. By displaying only subtle glances at the Volvo V60, the rest of the 3 minute-long spot connects the audience not with a sense of materialism, but one of conquering impossible odds to accomplish worthwhile tasks.

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