KidneyCare Oklahoma was established in 1972 as Nephrology Associates, Inc. Their vision is to treat nephrology patients with compassion and provide them with the highest quality care available. Their physicians serve as Medical Directors for both the St John Medical Center Acute Dialysis Unit and the St John Kidney Transplant Program. In addition, they serve as Medical Directors for most of the Fresenius Dialysis Units in NE Oklahoma.
GuRuStu was tasked with finding a new name for Nephrology Associates, Inc. ...
… something that would effectively communicate the company’s vision and immediately connect with its patients. KidneyCare Oklahoma seemed like the obvious choice.
With a new name, comes a new logo. It was important to portray KidneyCare as a reliable, trustworthy brand.
The logo mark’s color palette, simplistic form, and repetition of shapes is meant to invoke a calming sense of comfort and stability.